10 Brands That Are Leading Virtual Fashion 2023

The future of the world, which is becoming more and more digital every day, is both exciting and a little scary. However, it is useful to step into it step by step without being too far away.

The fashion scene, which does not hesitate to open its doors to innovation and technology, has no difficulty in accepting virtual trends. If you don’t know where to start to get familiar with digital designs with technological details, it is worth knowing these 5 brands and what they are doing in terms of moving fashion to the future.

10. The Fabricant

Bringing haute couture designs together with digital, The Fabricant is a brand that came to life with the desire of its founder Kerry Murphy to carry her expertise in visual effects to the fashion world.

The Fabricant Studio, founded by the very same brand, is a platform where anyone, anywhere can become a digital fashion creator and participate in the digital fashion economy. The brand aims to pave the way for creative people who want to produce in this field and to make virtual fashion design accessible to everyone from all over the world.

The Fabricant Studio: A Digital Fashion Revolution

The Fabricant Studio is not just a platform; it’s a revolution in the fashion industry. By democratizing the design process, it allows individuals from diverse backgrounds to bring their unique perspectives to the world of fashion.

With the rise of digital tools, mastering software solutions, especially those related to pattern-making, becomes essential for designers. This inclusivity is a game-changer, ensuring that the future of fashion is not just digital but also diverse.

The Vision of Kerry Murphy

Kerry Murphy’s vision for The Fabricant is clear: to blend the boundaries between the physical and digital realms. With a background in visual effects, Murphy understands the transformative power of technology. She envisions a world where fashion is not limited by physical constraints, but instead, is a limitless playground for creativity.

9. Tribute Brand

Founded in Croatia by Gala Marija Vrbanic and Filip Vajda, Tribute Brand’s existence is purely virtual and its designers draw their inspiration from video games. In addition, directing sustainable fashion and preventing waste are among the aims of the founders. Combining 3D modeling, UX design, and coding, Tribute Brand is shaping digital fashion with its futuristic designs.

A Virtual Existence: The Essence of Tribute Brand

Tribute Brand is not just another fashion label; it’s a testament to the power of virtual reality. By existing solely in the digital realm, the brand challenges our perceptions of what fashion can be. Their designs, inspired by the vibrant world of video games, are both avant-garde and accessible, making them a favorite among the digital-savvy generation.

Sustainability and Innovation: The Dual Goals

While Tribute Brand is undoubtedly innovative, it’s their commitment to sustainability that truly sets them apart. In a world grappling with the environmental impact of fast fashion, Tribute Brand offers a refreshing alternative. By existing solely online, they eliminate the waste associated with physical production, making them a beacon for the future of sustainable fashion.

8. Carlings

Carlings offers with its Digital Collection a solution for the environmental impact of mass consumption and the ongoing demand for new clothes by online influencers. In 2018, the Norwegian fashion house released a virtual collection called “Neo X”, containing 19 pieces in bright color and clear inspiration from the digital world in prints and graphics. The collection sold out and was also quite the hit on social media.

Neo X: A Virtual Sensation

When Carlings launched the “Neo X” collection, it wasn’t just a fashion statement; it was a cultural phenomenon. The vibrant colors, inspired by the digital realm, resonated with a generation that lives online. Each piece, from the pixelated prints to the holographic graphics, was a nod to the digital age, making it a must-have for every virtual fashion enthusiast.

Carlings and the Digital Influence

The success of Carlings’ digital collection is a testament to the power of online influencers. In today’s digital age, influencers play a pivotal role in shaping fashion trends. Recognizing this, Carlings tapped into the influencer market, ensuring that their virtual collection was not just seen, but also celebrated across social media platforms..

7. Auroboros

Auroboros is one of the most promising digital brands that proves how fashion can closely connect with science and technology. Although the world they have created may seem a little utopian for now, the brand actually enables us to discover what awaits us in the future. The London-based brand designs haute couture pieces inspired by nature, called biomimicry.

Biomimicry: Nature Meets Digital

Auroboros’s approach to fashion is truly groundbreaking. By drawing inspiration from nature and its intricate patterns, the brand crafts digital designs that are both organic and futuristic. This concept of biomimicry, where designs emulate natural processes and structures, allows Auroboros to create pieces that are not only visually stunning but also resonate with the natural world.

A Glimpse into the Future with Auroboros

The utopian world envisioned by Auroboros may not be as far-fetched as it seems. With advancements in technology and a growing emphasis on sustainability, the fusion of nature and digital in fashion is inevitable. Auroboros is at the forefront of this movement, offering a tantalizing glimpse into what the future of fashion might look like.

6. XR Couture

XR Couture, which will help you meet digital fashion closely, offers clothes, shoes, and accessories that can be worn in the virtual environment. XR Couture, which stands out with its designs that can keep up with the new era, from futuristic sneakers to mermaid dresses, also takes care to cooperate with young designers who want to improve themselves in this field.

Virtual Wardrobe: The XR Couture Experience

Imagine a world where you can change your outfit with a click of a button, where you can wear extravagant designs without the constraints of the physical world. This is the experience XR Couture offers. Their virtual wardrobe is expansive, catering to a variety of tastes and styles. Whether you’re attending a virtual gala or exploring a digital landscape, XR Couture has the perfect outfit for the occasion.

Nurturing the Next Generation of Designers

XR Couture is not just about creating digital fashion; it’s about nurturing talent. By collaborating with young designers, the brand ensures that the world of virtual fashion remains fresh and innovative. These collaborations provide a platform for emerging designers to showcase their creativity and, in turn, shape the future of digital fashion.

5. Dress-X


Dress-X is a digital fashion platform that believes physical production is no longer a necessity. With a vast collection of digital garments from designers worldwide, Dress-X offers a sustainable alternative to traditional fashion consumption, allowing users to dress digitally without the environmental impact.

The Digital Wardrobe Revolution

Dress-X is not just a brand; it’s a movement. By offering a digital wardrobe, they challenge the norms of fashion consumption. Users can experiment with different styles, colors, and designs without the guilt of overconsumption. This revolutionary approach not only reduces waste but also allows for endless creativity.

Sustainability at the Heart of Dress-X

In an era where sustainability is paramount, Dress-X stands out as a beacon of hope. By eliminating physical production, the brand drastically reduces its carbon footprint. This commitment to the environment, combined with their innovative approach to fashion, makes Dress-X a leader in the virtual fashion realm.

4. MetaThread


MetaThread is a brand that seamlessly blends fashion with technology. Specializing in augmented reality (AR) wearables, MetaThread offers a range of digital accessories and garments that can be superimposed onto the wearer in real-time, creating a fusion of the physical and digital worlds.

Augmented Reality: The MetaThread Experience

MetaThread’s AR wearables are a game-changer. By using advanced AR technology, wearers can overlay digital garments and accessories onto their physical selves, allowing for a dynamic fashion experience. This blend of the real and virtual offers endless possibilities, from changing patterns on the fly to adapting to different environments.

Pioneering the AR Fashion Movement

MetaThread is not just a brand; it’s a pioneer. Their innovative use of AR technology in the fashion space sets them apart from the competition. As the world becomes increasingly digitized, MetaThread is poised to lead the charge in the AR fashion revolution.


Digital Clothes

VIRTUE is a brand that epitomizes the essence of virtual luxury. With a focus on intricate designs and impeccable craftsmanship, VIRTUE offers a range of digital haute couture pieces that are both timeless and avant-garde.

Digital Luxury Redefined

VIRTUE’s collection is a testament to the limitless potential of digital fashion. Each piece is meticulously crafted, with attention to detail that rivals even the most prestigious physical fashion houses. This commitment to excellence ensures that VIRTUE stands out in the crowded virtual fashion landscape.

The Artistry of VIRTUE

Behind every VIRTUE design is a team of talented artists and technologists. Their combined expertise allows the brand to push the boundaries of what’s possible in the digital realm. From flowing digital silks to shimmering virtual gemstones, VIRTUE’s creations are a masterclass in digital artistry.

2. Digital Vogue

Vogue Studio

Digital Vogue is a brand that has taken the virtual fashion world by storm with its blend of classic styles and futuristic elements. Their designs are a nod to the iconic fashion eras of the past while being firmly rooted in the digital age, offering a unique blend of nostalgia and innovation.

Timeless Elegance in the Digital Realm

Digital Vogue’s collection is a celebration of fashion’s rich history. By reimagining classic designs in a digital format, they offer a fresh take on timeless elegance. From digital flapper dresses reminiscent of the roaring twenties to virtual power suits that hark back to the eighties, Digital Vogue’s designs are a feast for the eyes.

1. Pixel Couture

Pixel Couture

Pixel Couture is a brand that stands at the intersection of gaming and fashion. Drawing inspiration from the vibrant worlds of video games, their designs are both playful and edgy, appealing to gamers and fashionistas alike.

Gaming Meets Fashion

Pixel Couture’s designs are a tribute to the gaming culture. From outfits inspired by iconic game characters to accessories that mimic in-game items, their collection is a gamer’s dream come true. But it’s not just about gaming; it’s about making a fashion statement. Their designs, with their bold colors and intricate patterns, are sure to turn heads, both in the virtual and real worlds.


1. What is virtual fashion?

Virtual fashion refers to clothing, accessories, and fashion experiences that exist solely in the digital realm. These can be worn by digital avatars or superimposed on users in virtual environments or augmented reality.

2. How does virtual fashion contribute to sustainability?

Virtual fashion eliminates the need for physical production, reducing waste, carbon emissions, and the overall environmental impact associated with traditional fashion manufacturing.

3. Can I wear virtual fashion in the real world?

While you can’t wear virtual fashion physically, you can superimpose it onto your real-world image using augmented reality (AR) apps and platforms. This allows you to showcase digital outfits on social media or in virtual events.

4. How do I purchase virtual fashion items?

Many virtual fashion brands have online platforms where you can purchase digital garments. Once purchased, these items can be worn by your digital avatar or used in various virtual environments.

5. Are virtual fashion shows a thing?

Yes! Many designers and brands are now hosting virtual fashion shows, where digital models showcase their latest digital collections in virtual environments.


The world of virtual fashion is vast and ever-evolving. Brands like Dress-X, MetaThread, and VIRTUE are just the tip of the iceberg. As technology continues to advance, the possibilities for digital fashion are limitless.

These brands, with their innovative approaches and commitment to excellence, are paving the way for a brighter, more sustainable future in fashion. Whether you’re a fashion enthusiast or a tech aficionado, there’s no denying that the future of fashion is virtual, and it’s here to stay.