Sustainability

The iconic jeans have gone sustainable

Getting ready to celebrate its 150th anniversary next year, Levi’s introduces its iconic jeans 501 with a sustainability-themed campaign. The…

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Wear wool, not fossil fuel 

Woolmark, the world’s well-known wool brand, launched a new eco campaign with the slogan “Wear Wool, Not Fossil Fuel”. With…

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Leather jackets coming back to life

Realizing that the resources in the world we live in are not endless, continues to change our view of life…

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Luxury fashion’s pursuit of sustainability

Hermès, as you know, is famous for its bags and long waiting lists for these bags. But last year, we…

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NoTime makes sustainable sneakers from recycled coffee, tennis balls and car tyres

Sustainable sneakers NoTime are manufactured using premium materials to offer consumers a durable alternative to ordinary shoes. The most striking…

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Can the textile industry sustain itself without plastic?

The textile industry is expected to account for 50% of the world’s total carbon emissions by 2050. Patagonia, an outdoor…

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Speedo drops sustainable swimwear collection made of recycled materials

Leading swimwear brand, UK-based Speedo has launched its most sustainable swimwear collection ever. The sustainable swimwear collection, called Eco, contains…

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Woola transforms waste wool into sustainable packaging

Estonia-based startup Woola aims to be an ecological alternative to traditional packaging methods, with upcycled protective packaging that will reduce…

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Fashion industry’s ambitious 2030 target

While fashion wants to be more environmentally conscious, the road to this is not overcome overnight. Many companies have implemented…

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Cleopatra’s Jeans: A perfect fit for anybody

Specially designed for the ancient Egyptian queen Cleopatra with 3D scanning technology, a pair of jeans calls for a zero-waste…

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