Leather jackets coming back to life

Luftkuss Atelier

Realizing that the resources in the world we live in are not endless, continues to change our view of life and affects the decisions we make while shopping, from our daily habits to the way we consume. Brands continue to exist in a respectful way to nature by taking the right steps on this path.

Adopting a sustainability ideology, MiuMiu comes up with the Miu Miu Upcycled initiative to give second life to used clothes. A limited edition leather jacket designed for the Autumn/Winter 2022 season is a part of this initiative. Each one is carefully sourced from vintage shops around the world and handcrafted by Miu Miu.

Upcycled jackets of Miu Miu, which carry the codes of masculine style, gain a feminine perspective this year with the inspiration from the collar style of the twenties and are shaped with flowers, precious crystals and satin ribbon decorations.

Actress and model Esther McCregor, Even Anderson and Mame Bienta Sane accompany the new campaign, featuring antique engines, shiny metals and inked rubber materials.

Insprad Creative Agency

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