The textile industry is expected to account for 50% of the world’s total carbon emissions by 2050. Patagonia, an outdoor clothing brand based in the US, accepts this responsibility and honestly reveals the damages caused by the textile industry, including themselves, with its “Monster In Our Closet” campaign.
The average American throws away about 40kg of clothing directly in the trash a year. Moreover, donating our clothes to donation boxes or second-hand shops does not completely solve this problem, because studies reveal that only 6% of donated clothes reach their new owners for reuse.
Patagonia mentions that this culture of overconsumption is the result of the fast fashion industry, which has been pumped a lot in recent years. And he underlines that the habit of buying more clothes for less is one of the main actors behind textile pollution.
With its new strategy, Patagonia aims to produce more durable, long-lasting and high-performance products by transforming waste plastic bottles into plastic fibers. And thanks to this upcycling ecosystem, it takes a stance against unethical working conditions by employing more people with better salaries.
Learn more about how Patagonia is rethinking plastics in products and their goal to eliminate virgin petroleum from the supply chain.