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Gucci and FACEIT launch Gucci Gaming Academy

Luftkuss Atelier

In a new chapter of the fashion house’s journey into the world of gaming, Gucci and competitive gaming platform FACEIT have launched Gucci Gaming Academy. The initiative was designed to empower young esports talent by cultivating their skills and amplifying their opportunities.

Created by Gucci & FACEIT, the Gucci Gaming Academy, is a program designed to support the development of up-and-coming gaming talent and help accelerate their path to pro. Beginning with CS:GO, players will be handpicked from the FPL, FPL Challenger and FACEIT Matchmaking System.

Players will receive full-time mentorship from coaches, mental health support, world-class hardware and access to many other programmes which help enhance in-game performance and well-being.

Gucci Gaming Academy started working with Brajan “DGL” Lemecha and Lukasz “mwlky” Pachucki from Poland, Rokas “EspiranTo” Milasauskas from Lithuania and Mārtiņš “shadiyy” Gūtmani from Latvia. Announcing that they will increase this number in the coming period, academy managers work just like scouts who hunt for football clubs. The team, which follows the esports market very closely, puts the players who can shine on the list of candidates without wasting any time, and thus the cooperation process begins.

Gucci Gaming Academy Ambassadors Christopher “GeT_RiGhT” Alesund, Stephanie “missharvey” Harvey, and James Bardolph

With the support of the World Health Organization, the initiative will place particular focus on addressing the increasing amount of mental and physical issues that they face from the pressure of in-game performance and concerns surrounding online scrutiny.

An important element of the Academy is mentorship, keeping in mind that the participating athletes will be the role models of tomorrow. A series of Ambassadors will accompany the athletes to help them successfully navigate their personal and professional journeys, drawing upon their own experiences to guide them.

Discover more at pro.faceit.com/gucci-gaming-academy – the website created by Gucci and FACEIT featuring content around the Gucci Gaming Academy.

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